by Kara Dyer

If you’re like me, you’ve probably noticed the resurgence of mid-century modern design. Everywhere I look, from furniture to TV, I see the period’s curving lines and sleek details. And it makes sense. In an age of “fast food” merchandise, we long for a time when quality trumped quantity, when things had not only great design but staying power. We are once again falling in love with the idea of having fewer great things than a houseful of quick fixes.

Believe it or not, this thinking applies to toys as well. For years, we’ve been inundated with an endless line of over-the-top plastic toys, but lately, old-fashioned toys have made a huge comeback. With these flashes to the past, we can rest assured that we’ll get the full package deal – great design, quality craftsmanship and good value, three components that are key to having fewer but better options for kids.

Great Design

Classic toys’ great design often features artwork that inspires kids and helps feed their imaginations. In addition, the toys themselves are visually appealing and designed to feel good in children’s hands, so kids tend to come back to them again and again.

Quality Craftsmanship

Quality craftsmanship is another benefit of old-fashioned toys. They’re built to last (which isn’t an easy feat when the audience is young kids!), and their manufacturers are proud to stand behind their products. My grandparents had this toy in their house for 40 years - and every child that visited pulled it out!

Value

A toy with a lot of "play value" will have many ways that the child can interact with it, it will encourage role play, independent play and will grow with the child.  Simple toys often provide more opportunities for children to use their imaginations than more complex toys with bells and whistles (i.e. flashing lights and sounds).

Put all these things together, and you’ve got incredible toys, happy kids, happy parents and, another great bonus, a less crowded house. It’s a win-win-win-win situation.

Hansel and Gretel Dollhouse Toy





Kara Dyer
Kara Dyer

Author

Kara is the Founder of Storytime Toys, a design company making children's toys to encourage reading, building and creativity.



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