At Storytime Toys, we believe childhood should feel magical. In a world filled with fast distractions and plastic gadgets, we create toys that slow things down, spark imagination, and invite storytelling. Our playsets bring classic tales to life through a signature experience of reading, building, and imaginative 3D play - a complete loop of creativity that families love.
We don’t just design toys. We design experiences that feel both thoughtful and fun.
Our playsets are engineered to be sturdy, intuitive, and skill-building, with pieces that fit together with satisfying precision and gentle stability for small hands. Paired with beloved classic tales, every set invites children to live the stories they read. The transformation from flat pieces to a full 3D world feels like magic every time, and our nostalgic yet fresh visual style makes each playset timeless and gift-ready.
Today’s families are overwhelmed by toy clutter - so many options, yet so few meaningful ones. Storytime Toys offers something different: thoughtful, purposeful play that encourages deep engagement, creative storytelling, and evolving imaginative play. These aren’t disposable toys - they’re worlds children return to again and again.
Storytime Toys was created in 2012 by Kara Dyer, who studied mechanical engineering at MIT, with the intention of designing toys the right way - toys that work well, last long, encourage creativity, and truly delight children. That passion for thoughtful design and imaginative play is at the heart of every product we make.
We design every playset to inspire creativity, strengthen storytelling skills, and spark moments families will remember. The magic begins on the page and comes to life in a child’s hands.
Storytime Toys. From page to play.