At Storytime Toys, we believe childhood should feel magical. In a world filled with fast distractions and plastic gadgets, we create toys that slow things down. Toys that spark imagination, invite storytelling, and let children build worlds with their own hands.
Our playsets bring classic tales to life through a signature experience that blends story, construction, and imaginative play. Children read the included storybook, build the scene with soft EVA foam pieces, then step right into a 3D world they created themselves. It is a complete loop of creativity.
Most toys focus on either charming storytelling or technical construction. Storytime Toys is unique because it offers both. Our playsets are designed to be sturdy, intuitive, and frustration free. Pieces fit together with satisfying precision. Builds are stable and gentle for small hands. This thoughtful engineering creates a foundation children can trust.
Then the storytelling layer adds heart. Each playset is based on a beloved classic. As soon as kids begin building, they recognize where they are in the tale. Goldilocks’s cottage. The Three Little Pigs’ houses. Red Riding Hood’s forest. The narrative and the build work together to make the play emotionally rich and engaging.
Our book plus build plus play experience is distinct. The transformation from flat foam pieces to a full 3D world feels like magic every time. Children love watching their storybook world come to life in their hands. This format is unique to us which is why families immediately recognize a Storytime Toys playset when they see one.
Our visual style is one of our strongest signatures. The artwork created by Dana Saulnier and guided by our creative direction blends the warmth of classic storybooks with a fresh, modern look. Characters feel sweet and expressive. Scenes feel detailed and inviting. The overall aesthetic feels gift ready and timeless which is exactly what grandparents and gift givers love.
Families today are overwhelmed by toy clutter. So many options, yet so few meaningful ones. Our toys offer an alternative. They feel thoughtful, cohesive, and intentional. Every piece has a purpose. Every story offers a place for a child’s imagination to land. Our playsets are the toys kids return to again and again because they feel like their own little worlds, not throwaway trinkets.
Storytime Toys was created by Kara Dyer, who studied mechanical engineering at MIT with the intention of designing toys the right way. Toys that work well, last long, encourage creativity, and truly delight children. That passion for thoughtful design and imaginative play is at the heart of every product we create. Customers feel that authenticity and trust it.
We design every playset to inspire creativity, strengthen storytelling skills, and spark moments families will remember. The magic begins on the page and comes to life in a child’s hands.
Storytime Toys. From page to play.
