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Low flat-rate shipping  ·  Free shipping on orders $500+  ·  Ships next business day from Buffalo, NY

✔ A lot in every box.

✔ A lot in every box.

Packs flat, builds big. Storybook Playsets include the full storybook, every story character, furniture, and scene detail. Playworlds come with characters, vehicle or house, and full play scene. The doll is bigger and softer than she looks.

Packs flat, builds big. Storybook Playsets include the full storybook, every story character, furniture, and scene detail. Playworlds come with characters, vehicle or house, and full play scene. The doll is bigger and softer than she looks.

✔ Made well. Sells well.

✔ Made well. Sells well.

Yoga-mat material. Pieces that just fit. Built by an MIT engineer. And the stories? Goldilocks, Three Little Pigs, Red Riding Hood — no explanation needed on the shelf. Just put them where customers can see them.

Yoga-mat material. Pieces that just fit. Built by an MIT engineer. And the stories? Goldilocks, Three Little Pigs, Red Riding Hood — no explanation needed on the shelf. Just put them where customers can see them.

✔ Your store, your mix.

✔ Your store, your mix.

Order singles, cases, or master cartons across any titles. $100 minimum. The more you buy, the better your price.

Order singles, cases, or master cartons across any titles. $100 minimum. The more you buy, the better your price.

Build Your Wholesale Order

Wholesale FAQ

Pricing

Our Playworlds are perfect for the birthday party gift — $20, visually impressive, and easy to grab. For a closer friend, a sibling, or a holiday gift, Storybook Playsets at $40 are the special gift. It's a full experience: storybook, buildable playset, every character, every piece of furniture. Parents buying for someone special want to give something that feels like more than a toy — and this is it.

Logistics

Every order ships the next business day from Buffalo, NY. Inventory on our website is always current, so what you see is what's available. No waiting on backorders or surprises.

Yes — $100 minimum on all wholesale orders, first order and reorders alike. No minimum on variety — order any mix of titles, sizes, and quantities that works for your store.

You can order singles, cases, or master cartons in any mix across titles and products. The more you buy, the better your price. The only requirement is a $100 minimum order.

It gets fixed, fast. We'll send a replacement piece or a full replacement unit directly to your customer or your store — whatever works best for you. Just reach out and we'll take care of it.

Nine times out of ten, placement is the issue. These sets are visual — they need to be somewhere customers can actually see them. If something isn't moving, send us a photo of where it's displayed and we'll troubleshoot together. We've found that a simple shelf adjustment makes a big difference. We're invested in your sell-through and happy to help you get there.

Yes, but never at a discount. We maintain the same $40 retail price across every channel and we're there primarily to control our product presentation: images, descriptions, and pricing. Your customers won't find it cheaper online.

No — wholesale accounts may only sell through their own store or website. We maintain strict marketplace controls to protect your pricing and your customers' experience.

New Products

Yes — new titles launching this summer. We'll share details with wholesale accounts in July. In the meantime, our current titles sell at full price now and give you a natural markdown story when new products arrive. It's a built-in reason to bring customers back. And because your wholesale price is so favorable, you still have room to discount and come out ahead.